Every new home built into a complete listing, checked 69 ways, and reviewed by a licensed agent before it goes live.
See which of your homes aren't on the MLS — no commitment.
Listed by a licensed brokerage · Built to MLS rules · Fair-Housing screened
Illustrative dashboard — sample data
Builder websites and the MLS drift apart constantly — a price drop here, a "Sold" sign there, a bedroom count that never got updated. Buyers notice, and so do agents. The Website ↔ MLS Watchdog compares your site against the MLS every 6 hours and flags any mismatch before it costs you a sale.
Illustrative dashboard — sample data
Prohomz simplifies sales and marketing for builders through automation, real compliance safeguards, and expert support — built around speed, accuracy, and accountability.
Full sync tracking (Not on MLS → On MLS), captured rejection reasons, and a per-listing audit trail of every change — so nothing slips through silently.
Every listing passes 69 automated checks — including a Fair Housing screen and Bright MLS required fields — then a licensed agent reviews it before it goes live.
Leads from Zillow, Realtor.com & Homes.com captured every 5 minutes and matched to the right home — with an instant agent-branded reply to the buyer, an escalation ladder so no lead goes cold, and source-to-close attribution that shows which portals actually produce sales.
Enter a floor plan's details once — every future listing auto-fills in one click. The result: a clean, complete listing in minutes, not hours.
Community analytics on your own inventory — pricing, days on market, and absorption by subdivision — plus custom reports you build, save, and schedule (e.g. "sold 3-bed townhomes in your community," emailed weekly), plus market-comp reporting under MLS data licensing.
Instant answers inside the dashboard, grounded in your help system — with a real human one tap away through direct messaging.
Professional photos, a resolution check that flags low-res images, and a digital media library for every property.
Automated completion check-ins — we ask when each home is done, so its MLS status is never stale and "Coming Soon" never lingers.
Reach buyer agents already searching homes like yours with reverse prospecting, capture broker interest through a compliant co-op link, and push portal-ready inventory out to Zillow, Realtor.com & Homes.com — JSON, CSV, or XML.
Know which homes to move and how — repricing that proves whether a price cut actually pulled leads, a ranked stale-inventory worklist, and an incentive tracker that shows what's moving homes faster.
When a home closes on the MLS, the closing logs itself and flags any price gap. A committed-pipeline backlog shows what's coming, and a warranty worklist keeps 11-month checks and repeat buyers from slipping.
Move every buyer forward on a kanban pipeline, and read your numbers at a glance — a sales scorecard with closings by month and leads by source, plus build-your-own dashboards.
Before a single home reaches the MLS, Prohomz runs it through 69 automated verifications — then a licensed agent reviews it. Here's what's checked.
List price, beds & baths, full address, ZIP, photo count, build dates — the fields that block submission if missing.
A Fair Housing screen, no contact info or self-promo, and Bright's remarks rules — including no commission language and the 4,000-character cap.
Structure type, style, construction material, foundation, water, sewer, heating & cooling, parking, directions — every required detail.
Photo coverage and resolution, rich remarks, community names, showing contacts, construction status — plus disclosed renderings and no buyer-steering language.
The Prohomz dashboard gives production builders a single command center for every community and every home. See exactly where each listing stands, catch problems before they cost you, and act on leads the moment they arrive.
Illustrative dashboard — sample data
A clear, builder-first process designed to shorten sales cycles and grow your margins.
We build a complete, verified listing — photography, data, and MLS — in minutes, not hours, and a licensed agent signs off before it goes live the same day.
Your homes go live across a full 360° marketing footprint to reach buyers and agents everywhere.
Analytics show what's working, and the watchdog keeps your website and the MLS in lockstep.
Leads from every portal are captured, matched, and routed — so more inquiries turn into closings.
You're handing us your listings, your leads, and your brand. We treat that seriously.
Built to MLS rules, not around them. A licensed broker lists every home, and every listing is checked against your MLS's rules — Fair Housing, required fields, compensation — before it goes live.
Secure magic-link login means there are no passwords to phish, reuse, or breach.
Your communities, listings, and leads are walled off from every other builder on the platform.
Every change to a listing is logged with who, what, and when — full accountability on demand.
A licensed agent reviews every listing before it reaches the MLS — and the platform is backed by 800+ automated tests.
Enforced two-factor sign-in for managers and admins — a stolen email alone can't get into your account.
Five role tiers with manager-set permissions, off by default for new coordinators — your team sees only what it should.
Our mission is to rethink how production builders sell inventory — through a platform built specifically for the way builders work.
Automation, 69 verifications, and a website-to-MLS watchdog that remove busywork and eliminate costly listing errors.
Built for production builders managing multiple developments — model templates, communities, construction tracking — not a generic agent tool.
A true partnership measured by faster closings, higher margins, and complete transparency.
No off-the-shelf tiers. We scope pricing to the number of communities and homes you manage — so you only pay for what fits your pipeline. Start with a free scan; we'll take it from there.
We build a complete, compliant listing for each home, run it through 69 automated verifications, and a licensed agent reviews it before it publishes to Bright MLS. A typical listing is built in minutes, not hours, and goes live the same day.
Prohomz lists on Bright MLS, covering Virginia, Maryland, Washington, DC and the wider Mid-Atlantic.
A complete, MLS-ready listing is built in minutes, not hours, and goes live the same day after a licensed-agent review. Changes to a live listing go through in about 3 hours.
Every listing passes 69 automated verifications — including a Fair Housing screen and Bright MLS required-field checks — and is then reviewed by a licensed agent before it goes live.
We capture leads from Zillow, Realtor.com and Homes.com automatically every five minutes, match each lead to the right listing, and email it to your team. Manual entry and CSV export are included.
Every six hours Prohomz compares your website against the MLS and alerts you to any price, status, or specification mismatch — most of which you can fix in one click.
Prohomz uses passwordless sign-in, per-builder data isolation, and a timestamped audit trail of every change. The platform is backed by 800+ automated tests.
Plans are tailored to your inventory. Book a call and we'll scope pricing to the number of communities and homes you manage.
Trends, tips, and technology for builders selling new construction.
How builders use real-time data and CMA analysis to price right, position smarter, and sell faster.
Read more →Why manual MLS entry costs builders money — and how automation with 69 verifications fixes it.
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Read more →See which of your homes aren't on the MLS — and where your website and the MLS disagree. Drop your site below and we'll send back a coverage report. No commitment.
Or call (703) 402-7500