Prohomz lists, markets, and monitors every home you build — automated MLS listings with licensed-agent review, a website-to-MLS watchdog, and buyer leads captured the moment they arrive. So your inventory sells faster, with less work.
See which of your homes aren't on the MLS — no commitment.
Illustrative dashboard — sample data
Builder websites and the MLS drift apart constantly — a price drop here, a "Sold" sign there, a bedroom count that never got updated. Buyers notice, and so do agents. The Website ↔ MLS Watchdog compares your site against the MLS every 6 hours and flags any mismatch before it costs you a sale.
Illustrative dashboard — sample data
Prohomz simplifies sales and marketing for builders through automation, real compliance safeguards, and expert support — built around speed, accuracy, and accountability.
Full sync tracking (Not on MLS → On MLS), captured rejection reasons, and a per-listing audit trail of every change — so nothing slips through silently.
Every listing passes 68 automated checks — including a Fair Housing screen and Bright MLS required fields — then a licensed agent reviews it before it goes live.
Leads from Zillow, Realtor.com & Homes.com captured automatically every 5 minutes, matched to the right listing, and emailed to your team — plus manual entry and CSV export.
Enter a floor plan's details once — every future listing auto-fills in one click. The result: a clean, complete listing in about 17 minutes.
Community analytics on your own inventory — pricing, days on market, and absorption by subdivision — plus custom reports you build, save, and schedule (e.g. "sold 3-bed townhomes in your community," emailed weekly). Market-comp reporting is coming under MLS data licensing.
Instant answers inside the dashboard, grounded in your help system — with a real human one tap away through direct messaging.
Professional photos with automatic MLS resizing and a digital media library for every property.
Automated completion check-ins — we ask when each home is done, so its MLS status is never stale and "Coming Soon" never lingers.
Reverse prospecting: your ProHomz agent sees which agents have interested buyers on your homes and reaches out on your behalf — you get notified the moment interest is building.
Before a single home reaches the MLS, Prohomz runs it through 68 automated verifications — then a licensed agent reviews it. Here's what's checked.
List price, beds & baths, full address, ZIP, photo count, build dates — the fields that block submission if missing.
A Fair Housing screen, no contact info or self-promo, and Bright's remarks rules — including no commission language and the 4,000-character cap.
Structure type, style, construction material, foundation, water, sewer, heating & cooling, parking, directions — every required detail.
Photo coverage and resolution, rich remarks, community names, showing contacts, construction status — plus disclosed renderings and no buyer-steering language.
The Prohomz dashboard gives production builders a single command center for every community and every home. See exactly where each listing stands, catch problems before they cost you, and act on leads the moment they arrive.
Illustrative dashboard — sample data
A streamlined, builder-first process designed to shorten sales cycles and grow your margins.
We build a complete, verified listing — photography, data, and MLS — in about 17 minutes, and a licensed agent signs off before it goes live the same day.
Your homes go live across a full 360° marketing footprint to reach buyers and agents everywhere.
Real-time analytics show what's working, and the watchdog keeps your website and the MLS in lockstep.
Leads from every portal are captured, matched, and routed — so more inquiries turn into closings.
You're handing us your listings, your leads, and your brand. We treat that seriously.
Secure magic-link login means there are no passwords to phish, reuse, or breach.
Your communities, listings, and leads are walled off from every other builder on the platform.
Every change to a listing is logged with who, what, and when — full accountability on demand.
A licensed agent reviews every listing before it reaches the MLS — and the platform is backed by 99 automated tests.
Our mission is to revolutionize how production builders sell inventory — through a tech-driven platform built specifically for the way builders work.
Automation, 68 verifications, and a website-to-MLS watchdog that remove busywork and eliminate costly listing errors.
Built for production builders managing multiple developments — model templates, communities, construction tracking — not a generic agent tool.
A true partnership measured by faster closings, higher margins, and complete transparency.
We're growing our roster of featured builders. Your team could be next.
"Featured builder testimonial coming soon."
"Featured builder testimonial coming soon."
"Featured builder testimonial coming soon."
No off-the-shelf tiers. We scope pricing to the number of communities and homes you manage — so you only pay for what fits your pipeline. Start with a free scan; we'll take it from there.
We build a complete, compliant listing for each home, run it through 68 automated verifications, and a licensed agent reviews it before it publishes to Bright MLS. A typical listing is built in about 17 minutes and goes live the same day.
Prohomz lists on Bright MLS, covering Virginia, Maryland, Washington, DC and the wider Mid-Atlantic.
A complete, MLS-ready listing is built in about 17 minutes and goes live the same day after a licensed-agent review. Changes to a live listing go through in about 3 hours.
Every listing passes 68 automated verifications — including a Fair Housing screen and Bright MLS required-field checks — and is then reviewed by a licensed agent before it goes live.
We capture leads from Zillow, Realtor.com and Homes.com automatically every five minutes, match each lead to the right listing, and email it to your team. Manual entry and CSV export are included.
Every six hours Prohomz compares your website against the MLS and alerts you to any price, status, or specification mismatch — most of which you can fix in one click.
Prohomz uses passwordless sign-in, per-builder data isolation, and a timestamped audit trail of every change. The platform is backed by 99 automated tests.
Plans are tailored to your inventory. Book a call and we'll scope pricing to the number of communities and homes you manage.
Trends, tips, and technology for builders selling new construction.
How builders use real-time data and CMA analysis to price right, position smarter, and sell faster.
Read more →Why manual MLS entry costs builders money — and how automation with 68 verifications fixes it.
Read more →A look at what's driving the new-construction market across the DMV — and what it means for builders.
Read more →See which of your homes aren't on the MLS — and where your website and the MLS disagree. Drop your site below and we'll send back a coverage report. No commitment.
Or call (703) 402-7500