Every new home built into a complete listing, checked 69 ways, and reviewed by a licensed agent before it goes live.
See which of your homes aren't on the MLS — no commitment.
Listed by a licensed brokerage · Built to MLS rules · Fair-Housing screened
Illustrative dashboard — sample data
Builder websites and the MLS drift apart constantly — a price drop here, a "Sold" sign there, a bedroom count that never got updated. Buyers notice, and so do agents. The Website ↔ MLS Watchdog compares your site against the MLS every 6 hours and flags any mismatch before it costs you a sale.
Illustrative dashboard — sample data
List faster, stay compliant, and never lose a lead — automation and a licensed agent handle the busywork so your team sells.
Full sync tracking (Not on MLS → On MLS), captured rejection reasons, and a per-listing audit trail of every change — so nothing slips through silently.
Every listing passes 69 automated checks — including a Fair Housing screen and Bright MLS required fields — then a licensed agent reviews it before it goes live.
Leads from the major home-search portals captured every 5 minutes and matched to the right home — with an instant agent-branded reply to the buyer, an escalation ladder so no lead goes cold, and source-to-close attribution that shows which portals actually produce sales.
Enter a floor plan's details once — every future listing auto-fills in one click. The result: a clean, complete listing in minutes, not hours.
Community analytics on your own inventory — pricing, days on market, and absorption by subdivision — plus custom reports you build, save, and schedule (e.g. "sold 3-bed townhomes in your community," emailed weekly), plus market-comp reporting under MLS data licensing.
Instant answers inside the dashboard, grounded in your help system — with a real human one tap away through direct messaging.
Professional photos, a resolution check that flags low-res images, and a digital media library for every property.
Automated completion check-ins as each home finishes — so its MLS status is never stale and "Coming Soon" never lingers.
Get your homes in front of the buyer agents whose clients are already searching — your licensed agent reaches out, you get the showings. Capture buyer-broker interest, too, through a compliant co-op link.
Know which homes to move and how — repricing that proves whether a price cut actually pulled leads, a ranked stale-inventory worklist, and a seller-incentive engine that shows what's moving homes faster and advertises the offer everywhere — on the MLS and across your syndication feed.
When a home closes on the MLS, the closing logs itself and flags any price gap. A committed-pipeline backlog shows what's coming, and a warranty worklist keeps 11-month checks and repeat buyers from slipping.
Move every buyer forward on a kanban pipeline, and read your numbers at a glance — a sales scorecard with closings by month and leads by source, plus build-your-own dashboards.
Before a single home reaches the MLS, Prohomz runs it through 69 automated verifications — then a licensed agent reviews it. Here's what's checked.
List price, beds & baths, full address, ZIP, photo count, build dates — the fields that block submission if missing.
A Fair Housing screen, no contact info or self-promo, and Bright's remarks rules — including no commission language and the 4,000-character cap.
Structure type, style, construction material, foundation, water, sewer, heating & cooling, parking, directions — every required detail.
Photo coverage and resolution, rich remarks, community names, showing contacts, construction status — plus disclosed renderings and no buyer-steering language.
The Prohomz dashboard gives production builders a single command center for every community and every home. See exactly where each listing stands, catch problems before they cost you, and act on leads the moment they arrive.
Illustrative dashboard — sample data
Four steps from new home to sold — shorter sale cycles, bigger margins.
We build a complete, verified listing — photography, data, and MLS — in minutes, not hours, and a licensed agent signs off before it goes live the same day.
Your homes go live and reach buyers and agents wherever they're looking.
Analytics show what's working, and the watchdog keeps your website and the MLS in lockstep.
Leads from every portal are captured, matched, and routed — so more inquiries turn into closings.
You're handing us your listings, your leads, and your brand. We treat that seriously.
Built to MLS rules, not around them. A licensed broker lists every home, and every listing is checked against your MLS's rules — Fair Housing, required fields, compensation — before it goes live.
Your listings, leads, and pricing are walled off at three levels — database, server, and screen — so no other builder on the platform can ever see them.
Five role tiers, field-by-field limits, and buyer contacts masked by default — give each coordinator exactly what they need, and nothing more.
A licensed agent reviews every listing before it publishes, and 69 automated checks catch Fair-Housing and compliance issues first — so a bad listing never costs you.
Passwordless sign-in, two-factor enforced for managers and admins, and a tamper-proof audit trail of every change.
Run a multi-community sales operation without handing everyone the keys to everything.
Give each manager or coordinator their own turf. Assign them to specific communities or counties, and they see only the homes and leads in their territory — enforced at the database, not just hidden on screen.
Set up a photos-only coordinator who never sees pricing or MLS detail. You choose exactly which fields and sections each person can open.
Run all your markets from a single login. Switch between all of them, a few, or one — and owners get a company-wide view of the business automatically.
Sell your inventory faster with a platform built for how builders actually work — not a repurposed agent tool.
Automation, 69 verifications, and a website-to-MLS watchdog that remove busywork and eliminate costly listing errors.
Built for production builders managing multiple developments — model templates, communities, construction tracking — not a generic agent tool.
Close faster and keep more margin — with a full record of every change.
No off-the-shelf tiers. We scope pricing to the number of communities and homes you manage — so you only pay for what fits your pipeline. Start with a free scan; we'll take it from there.
We build a complete, compliant listing for each home, run it through 69 automated verifications, and a licensed agent reviews it before it publishes to the MLS. A typical listing is built in minutes, not hours, and goes live the same day.
Prohomz lists on Bright MLS in Virginia, Maryland, and Washington, DC, and on Stellar MLS in Florida.
A complete, MLS-ready listing is built in minutes, not hours, and goes live the same day after a licensed-agent review. Changes to a live listing go through in about 3 hours.
Every listing passes 69 automated verifications — including a Fair Housing screen and Bright MLS required-field checks — and is then reviewed by a licensed agent before it goes live.
We capture leads from Zillow, Realtor.com and Homes.com automatically every five minutes, match each lead to the right listing, and email it to your team. Manual entry and CSV export are included.
Every six hours Prohomz compares your website against the MLS and alerts you to any price, status, or specification mismatch — most of which you can fix in one click.
Prohomz uses passwordless sign-in, per-builder data isolation, and a timestamped audit trail of every change. The platform is backed by 1,000+ automated tests.
Plans are tailored to your inventory. Book a call and we'll scope pricing to the number of communities and homes you manage.
Trends, tips, and technology for builders selling new construction.
How builders use real-time data and CMA analysis to price right, position smarter, and sell faster.
Read more →Why manual MLS entry costs builders money — and how automation with 69 verifications fixes it.
Read more →A look at what's driving the new-construction market across the DMV — and what it means for builders.
Read more →See which of your homes aren't on the MLS — and where your website and the MLS disagree. Drop your site below and we'll send back a coverage report. No commitment.
Or call (703) 402-7500